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Swachh Bharat Abhiyan

Swachh Bharat Abhiyan, also known as the Clean India Mission, is a nationwide cleanliness campaign launched by the Government of India in 2014. The campaign aims to make India clean and open defecation-free by promoting sanitation, hygiene, and the construction of toilets.

The Swachh Bharat Abhiyan was launched on October 2, 2014, to coincide with the 150th birth anniversary of Mahatma Gandhi, who advocated cleanliness and sanitation as essential for a healthy and prosperous nation. The campaign focuses on various aspects of cleanliness, including solid waste management, rural sanitation, public and personal hygiene, and the eradication of open defecation.

The key objectives of the Swachh Bharat Abhiyan include:

  • Construction of toilets: The campaign aims to build toilets in every household, especially in rural areas, to eliminate the practice of open defecation. It promotes the concept of "Clean India" by ensuring access to proper sanitation facilities for all.
  • Behavioural change: Swachh Bharat Abhiyan emphasizes the need for a behavioural shift towards cleanliness and hygiene. It aims to raise awareness among people about the importance of cleanliness in their surroundings and encourages them to maintain proper sanitation practices.
  • Waste management: The campaign focuses on effective waste management by promoting the segregation of waste at source, proper disposal, and recycling. It aims to minimize littering and promote responsible waste management practices.
  • Cleanliness in public spaces: Swachh Bharat Abhiyan encourages cleanliness in public spaces such as streets, parks, and tourist areas. It emphasizes the importance of maintaining cleanliness not just at an individual level but also in public areas to create a clean and healthy environment.
  • Institutional sanitation: The campaign promotes the construction and maintenance of clean and hygienic toilets in schools, colleges, and other public institutions. It aims to provide a clean and healthy environment for students and staff.

The Swachh Bharat Abhiyan has seen significant progress since its launch, with millions of toilets constructed across the country and increased awareness about sanitation and hygiene. However, achieving the goal of a clean and open defecation-free India is an ongoing effort that requires sustained participation from the government, communities, and individuals.

The campaign has not only improved sanitation and hygiene practices but also created employment opportunities in the areas of waste management and toilet construction. It has also been recognized globally as an important initiative towards achieving the United Nations' Sustainable Development Goal of universal access to sanitation.

Overall, Swachh Bharat Abhiyan aims to create a cleaner and healthier India by addressing issues of sanitation, hygiene, and waste management. It is a collective effort to transform India into a country where cleanliness is a way of life.

Swachh Pledge:

Mahatma Gandhi dreamt of an India which was not only free but also clean and developed.
Mahatma Gandhi secured freedom for Mother India.
Now it is our duty to serve Mother India by keeping the country neat and clean.
I take this pledge that I will remain committed towards cleanliness and devote time for this.
I will devote 100 hours per year, that is two hours per week, to voluntarily work for cleanliness.
I will neither litter not let others litter.
I will initiate the quest for cleanliness with myself, my family, my locality, my village and my work place.
I believe that the countries of the world that appear clean are so because their citizens don't indulge in littering nor do they allow it to happen.
With this firm belief, I will propagate the message of Swachh Bharat Mission in villages and towns.
I will encourage 100 other persons to take this pledge which I am taking today.
I will endeavour to make them devote their 100 hours for cleanliness.
I am confident that every step I take towards cleanliness will help in making my country clean.


Under the aegis of Swachhata Hi Sewa Campaign 2023, NIDMP organized the "Swachhata Hi Sewa Cyclothon 2023" on 18th Oct 2023 to create awareness about Swachhta and convey the message to make the country ‘Garbage Free’.

राष्ट्रीय डिज़ाइन संस्थान मध्य प्रदेश द्वारा "स्वच्छता ही सेवा" अभियान के तहत ली गई सामूहिक "स्वच्छता शपथ" |कार्मिकों द्वारा स्वच्छता के प्रति प्रतिबद्ध रहने और इसके लिए समय देने की शपथ ली गई।

"1 तारीख 1 घंटा 1 साथ" स्वच्छता के नाम 1 अक्टूबर 2023 को 10 बजे राष्ट्रीय डिजाइन संस्थान मध्य प्रदेश द्वारा भोजपुर एतिहासिक स्थल पर किया गया श्रमदान...

Swachhta Run of Security staff for awareness was organized under 'Swacchta Hi Seva 3.0' Campaign at the Institute.

Under the 'Swachhta Hi Seva 3.0' campaign, a special Health session was conducted at NID MP under supervision of a medical practitioner to spread the awareness regarding the ill-effects of unhygienic surroundings.

Inauguration of Organic Waste Composting Machine by Director, NIDMP under Swachh Bharat Abhiyan.

A best-out-of-waste “Re-Patram” Initiative to recycle waste paper started at NID, MP

A poster on the topic 'Innovations for Clean India' was designed by Ms. Hessa Salih, student

Swachhata Hi Seva 3.0 : 15th Sept to 02nd Oct 2023

Swachhta Cleanliness drive details Photo and Video Gallery
Events Under Swachhata Hi Seva 3.0 dated 01.10.2023 Click Here
Events Under Swachhata Hi Seva 3.0 dated 29.09.2023 Click Here

Swachhata Pakhwada 2023 Activity:

Swachhta Cleanliness drive details Photo and Video Gallery
Swachhta Cleanliness drive_March 2023 Click Here
Swachhta Cleanliness drive_Feb 2023 Click Here
Swachhta Cleanliness drive_Jan 2023 Click Here

Swachhata Pakhwada 2022 Activity:

Swachhta Cleanliness drive details Photo and Video Gallery
Swachhta Cleanliness drive_Dec 2022 Click Here
Swachhta Cleanliness drive_Nov 2022 Click Here
Swachhta Cleanliness drive_Oct 2022 Click Here
Swachhta Cleanliness drive_Sept 2022 Click Here

NID MP Welcomes your suggestions and feedback regarding the Swachh Bharat Abhiyan activity at the campus, please email us at sba[at]nidmp[dot]ac[dot]in with your inputs.
-SBA Coordinator.