Programme deals with the extreme diversity that lies within the broad spectrum of this discipline. Systems based approach is delivered dealing with the totality of media and messages within the culture or an organization as a singular integrated process.

Design skills are accordingly developed to be customized to specific orientation of every cultural interface, people, organization as an interface and experiential factor. Learner is exposed to various sub domains of this wide field through various studio assignments and eventually they choose to major in one of the specialized domains.

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